JCPenney Gets Gay With Ellen: ‘One Million’ Moms Get Their Panties in a Bunch! (UPDATE)

Author: February 3, 2012 10:05 pm

Amid wars, increasing poverty, declining education, and the country’s crumbling infrastructure, the good folks at are finally taking on the enemy. Ellen DeGeneres. Back in the good old days, homosexuals knew their place and wouldn’t dare be out in the open with their queerness. But nowadays, the gays openly flaunt their homosexuality like it’s normal or something. Ms. DeGeneres has somehow gotten the nerve to be openly gay and the new spokesperson for JC Penney stores. Can you believe that? She forgot her place was quietly in the closet under the heel of normal, traditional, heterosexuals. Hmph.

Astroturf group, One Million Moms (a front for the American Family Association, an SPLC designated hate group) has declared war on JCPenney:

“Recently JC Penney announced that comedian Ellen Degeneres will be the company’s new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.”

I have to agree, it is rather funny that JC Penney thinks a woman who fights against animal abuse would project a good image for their company. Someone who cares deeply about the struggles everyday Americans are going through and shows it by bringing them on her television program, giving them the chance to laugh and have a good time, while helping those in need who ask. The epitome of loving kindness. Eek! Who would want someone like that to represent a business? We all know that the most important thing about a person is whether they are gay or not. What they actually do with their life is irrelevant. Right?

“Ellen DeGeneres is one of the most fun and vibrant people in entertainment today, with great warmth and a down-to-earth attitude. The millions who watch her on television and follow her through social media relate to her and trust what she has to say,” said Michael Francis, president of J. C. Penney Company, Inc. “Importantly, we share the same fundamental values as Ellen. At jcpenney, we couldn’t think of a better partner to help us put the fun back into the retail experience. Moving forward, we’ll be focused on being in sync with the rhythm of our customers’ lives and operating in a ‘Fair and Square’ manner that is rooted in integrity, simplicity and respect. We’re thrilled that she’s joining our team to help convey the exciting transformation under way.”-JC Penney Press Release

I’m going to go out on a limb here and propose that maybe, just maybe, we should more concerned with who she is as person than with whom she loves. That, perhaps, human beings should be recognized for depth of character instead of a fading traditional paradigm. Maybe if society celebrates people who do good things for humanity, more people will follow their lead. And here’s a crazy thought, why does someone’s sexuality come into play in the first place? After all, what really is traditional anyway?


UPDATE: Since the initial complaint by was made by, JCPenney has soundly rejected the call to fire Ellen DeGeneres:

In a statement made to Yahoo! Shine on Friday, JCPenney confirmed it “stands behind its partnership with Ellen DeGeneres.”

Herndon Graddick, senior director of programs and communications at GLAAD responded:

“While designated hate groups try to start ‘culture wars,’ it’s clear that a vast majority of Americans today support Ellen as well as their LGBT friends and family members. Selecting an out performer who has inspired and entertained millions, is not only a smart business practice, but a reflection of how LGBT Americans today are an integral and valued part of the fabric of our culture.”


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facebook comments:


  • I’m an old straight guy, and I often feel like the whole sexual orientation thing is blown out of proportion, sometimes by both sides. I don’t regularly watch Ellen, but when I do she makes me laugh, and, instinctively, I feel like she is a good person. I commend J.C. Penny’s stance in the face of intolerance. With that said, tomorrow I will go to Penny’s and buy that new set of sheets my wife thinks we need, and may even look around and get a couple other things, just because.

  • Hate is not born, it is taught….

  • One million moms??? Good thing there’s still over 8 BILLION people in the world….

  • I was searching for some outfits for my almost 5 month old
    great-niece. I found several at Macy’s & JCPenny. I saved them
    In my cart at each store. JCPenny hiring Ellen
    Earned my loyalty. I have my credit card in my hand
    Where I will purchase my online order with
    JCPenny. My new go to dept store.

  • I for one will be making more of an effort to shop at JC Penny!

  • Evil NYC Liberal

    Companies do not exist to be politically brave. Penny’s ostentatious affirmation of Ellen as a spokesperson suggests their calculation that siding with what Ellen represents is more profitable than siding with what the “Million Moms” represent.

    I do not say that to Diss Penny’s, but to point out the turning of the tide. Pity Komen failed to see it.

  • I am so proud of JCPenny. Unlike Lowes, they stand behind their principles and now, they will support them more than ever. Keep doing what you’re doing, JCP.

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