Voter registration group HeadCount is hitting the road this summer, along with some of the biggest names in music (Phish, Wilco, Dave Matthews Band and Furthur; a band comprised of former Grateful Dead members Bob Weir and Phil Lesh), to help ‘drum up’ enthusiasm among potential younger voters. The organization is sending out staffers, on tour with the bands, who will meet with local volunteers at every concert stop who will register voters on the spot.
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HeadCount has successfully registered over 175,000 voters at concerts all over the U.S, since it’s inception. You could think of it as a sort of ACORN for jam-band fans. This summer they’ll travel over 15,000 miles to 103 concerts.
Why does this matter?
A recent Wall Street Journal poll shows a drop in enthusiasm among 18-34 year olds, a key Obama demographic. And while HeadCount is a non-partisan organization, it’s efforts can’t help but bolster Obama’s reelection chances.
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