That’s what it’s come to. Those are the words of a man who recently accepted a job as a ‘Media Adviser.’ It’s a job he anticipates will be a “challenge.” Sounds like his new employers can use a heavy-duty P.R. flak. But who could need their ‘message’ so re-shaped and molded? An oil company trying to gloss over its latest spill, maybe? Some billionaire politician in shoes that cost more money than Tom Joad could have seen in a lifetime, who needs to connect with the ‘common man?’
Nope. The firm that needs to punch up its image and is trying to make sure its people stay ‘on-message’ is none other than God Almighty & Son; or at least their earthbound representatives, the Roman Catholic Church. It seems that Pope Benedict’s reign as ‘Holy See’ has been rocked by one scandal after another. From the AP:
The Vatican has been bedeviled by communications blunders ever since Pope Benedict XVI’s 2005 election, and is currently dealing with a scandal over Vatican documents that were leaked to Italian journalists. While the scandal is serious — Benedict himself convened a special meeting of cardinals Saturday to try to cope with it — the Vatican’s communications problems long predate it.
Benedict’s now-infamous speech about Muslims and violence, his 2009 decision to rehabilitate a schismatic bishop who denied the Holocaust, and the Vatican’s response to the 2010 explosion of the sex abuse scandal are just a few of the blunders that have tarnished Benedict’s papacy.
The new Media Adviser’s name is Gary Burke, and if you enjoy conspiracy theories, intrigue and Dan Brown novels, you’ll be interested to know that he’s a member of the arch conservative ‘Opus Dei.’
But if you’re wondering just how much ‘faith’ you can have in the Catholic Church, you’ll be interested to know where exactly Gary Burke came by his experience in ‘message molding.’
Burke has spent the last decade as the Fox News’ Rome correspondent.
Fox News…For Christ’s sake.