Annika Sandback left a lucrative career on Wall Street to pursue what she calls her passion, dogs. Her first project has a decidedly un-Wall Street business model, it’s a non-profit. Sandback is making a collection of election year dog toys and donating the profits to the North Shore Animal League.
The chew toys, which can be purchased here, including Bow-Wow Barack, Mitt for Mutts, Ruff Rick (Santorum) and Old Dog Newt (Gingrich) Tricks, are made of all organic, non-toxic and dog-tough material. Of the $24 cost, $11 goes to materials and the remaining $13 to charity.
Sandback prefers to keep her preferences secret but her dog Ella loves her Bow-Wow Barack. She never chews him though. She just carries him like a baby.
Sandback’s customers prefer Mitt for Mutts by a two to one margin, but from her feedback, they are buying Mitt as chew toys and Bow-Wow Barack to keep. After the story of Seamus the dog and how the Romneys took a road trip to Canada with Seamus strapped to the top of the car, it’s no wonder that dog owners aren’t enamored with the Presidential candidate.
Sandback isn’t sure what she’ll do after the election, but you can be sure that she’s not going back to the land of the 1%. ”I’d rather make dogs happy than Wall Street happy,” she said.
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