GOP’s New Plan To Win Elections: Same Old Message Of Hate, Shiny New Package


She could change everything about her
using colors bold and bright
But all the colors mixed together to grey

So the “Growth and Opportunity Project” commissioned by RNC Chair Reince Preibus has released it’s recommendations and I’m so very VERY encouraged! Why, you ask? Because they took the exact wrong lessons from the election. They’re moving forward! But not on the rehabilitating the message that failed them miserably last year. Instead, they’re focusing on the delivery of the same crappy message. Hooray! This article covers the first quarter of the 100 page report.

It starts out well enough:

The Republican Party needs to stop talking to itself. We have become expert in how to provide ideological reinforcement to like-minded people, but devastatingly we have lost the ability to be persuasive with, or welcoming to, those who do not agree with us on every issue.

Instead of driving around in circles on an ideological cul-de-sac, we need a Party whose brand of conservatism invites and inspires new people to visit us. We need to remain America’s conservative alternative to big-government, redistribution-to-extremes liberalism, while building a route into our Party that a non-traditional Republican will want to travel. Our standard should not be universal purity; it should be a more welcoming conservatism. (Emphasis mine)

Heck, it even touches on some economic issues that actually make sense:

We have to blow the whistle at corporate malfeasance and attack corporate welfare. We should speak out when a company liquidates itself and its executives receive bonuses but rank-and-file workers are left unemployed. We should speak out when CEOs receive tens of millions of dollars in retirement packages but middle-class workers have not had a meaningful raise in years.

Wow! I’d be totally on board for that! In fact some of those “evil socialist” countries in Europe are in the middle of passing legislation to reduce the insanely unequal CEO compensation. Part of the reasoning is that if CEOs are guaranteed enormous salaries regardless of how the company does or if their salaries are based on high risk behavior and short term gains, they will happily drive a company off a cliff and bail out with their golden parachute.

So far, so good. But then, it all goes downhill:

The perception, revealed in polling, that the GOP does not care about people is doing great harm to the Party and its candidates on the federal level, especially in presidential years. It is a major deficiency that must be addressed. One of the contributors to this problem is that while Democrats tend to talk about people, Republicans tend to talk about policy. Our ideas can sound distant and removed from people’s lives. Instead of connecting with voters’ concerns, we too often sound like bookkeepers. We need to do a better job connecting people to our policies.

Ummmmm…no. No, you don’t. Not even a little. You talk vaguely of “spending cuts” but refuse to give even the minutest detail. Mitt Romney actually said he knew just what to cut but he wouldn’t tell us until after the election. Congressional Republicans are playing the same game: “We want billions in cuts!” Well, OK, what’s your proposal? “Proposal? Us? Nononono! YOU have to tell us what YOU’RE going to cut!” Why can’t you tell us what you want cut? “Are you crazy?! Voters will roast us alive!” So, what you’re saying is that you want massive cuts but you don’t want the responsibility for making them and then you’ll use the cuts YOU wanted to attack Democrats in the next election? “Yup.”


This is also the same party that goes on and on and on (and on and on and on) about gay marriage, abortion, illegal immigrants, abortion, welfare queens, abortion, Obama’s birth certificate, abortion, prayer in school, abortion, Voter ID, abortion, contraception, abortion, union thugs and abortion. Did I mention abortion? Yeah. The GOP is allllll about policy and never talks about (oppressing) people at all.

The “plan” goes on to break down the various groups the GOP regularly insult and belittle: Blacks, Latinos, Women, the youth vote and, to a lesser degree, Asians.

In all instances, while the committee does mention that perhaps Republicans might want to be a little more inclusive (read as: stop being bigoted assholes), the recommendations lean heavily towards tokenism and the delivery of the message instead of the message itself:

For African Americans:

4. The RNC should create a program that is focused on recruiting and supporting African American Republican candidates for office. (Tokenism)

5. Engage historically black colleges and universities (HBCUs) with the goal of educating the community on Republican ideals and the Party’s history. (Did you know Democrats opposed the Civil Rights Act?! Sure that was the 60s but it still counts!)

9. The RNC must develop a national African American surrogate list to promote a high-level presence in African American media. (Tokenism)

10. The RNC and State Parties should make every effort to feature and use diverse committee members. (Good luck getting Angry McWhitey The Perpetual Victim to go along with this)

For Latinos:

3. The Republican Party is one of tolerance and respect (AHAHAAHAHAH), and we need to ensure that the tone of our message is always reflective of these core principles. In the modern media environment a poorly phrased argument or out-of-context statement can spiral out of control and reflect poorly on the Party as a whole. Thus we must emphasize during candidate trainings, retreats, etc., the importance of a welcoming, inclusive message in particular when discussing issues that relate directly to a minority group.

Poorly phrased argument or out-of-context? You mean like this:

Yes, I can see how the devious liberals would distort that clear message of tolerance and respect.

8. Engage the Hispanic faith-based community in our efforts. (Fearmonger)

9. The RNC must rebuild a Hispanic surrogate list to promote a high-level presencein both Hispanic and mainstream media. (Tokenism)


5. Republicans should develop a more aggressive response to Democrat rhetoric regarding a so-called “war on women.” In 2012, the Republican response to this attack was muddled, and too often the attack went undefended altogether. We need to actively combat this, better prepare our surrogates, and not stand idly by while the Democrats pigeonhole us using false attacks. There are plenty of liberal policies that negatively impact women, and it is incumbent upon the party to expose those and relentlessly attack Democrats using that framework. (This I have to see to believe. I would pay good money to see someone successfully defend the idea that some kinds of rape don’t count)

10. The RNC should use Women’s History Month as an opportunity to remind voters of the Republican’s Party historical role in advancing the women’s rights movement. (Historically? Sure. Anything in the last 5 decades? Not so much. Susan B. Anthony illegally voted for the Republican ticket. Today, Phyllis Schlafly and Ann Coulter would like women to go back to the kitchen, thank you very much).

There’s more but you should have a decent idea of what’s in store. You can see that the committee really wants to tell the GOP to drop all the politics of hate and fear but they know full well the base would absolutely rebel and either primary any politician that didn’t pay lip service to bigotry or simply abandon the party. Their best bet is to either whip up minorities into the same state of fear and hate that create reliable conservative voters or simply trick them with smoke, mirrors and a massive amount of tokenism. Somehow, I don’t think it will that easy.

The rest of the report will be covered in a separate article.

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