Republicans Get An Early Start On 2016 Election: Release First Attack Ad (VIDEO)

Attack Ad meme

The 2012 election was by far the dirtiest, most negative election I have witnessed in my life and experts have agreed. Everywhere we turned we were encompassed by angry ads; every time we turned on the television, computer or opened the mailbox, our brains were assaulted. By November, America was ready for it to be over, sick and tired of the saturation of mind-numbing negativity. It didn’t really matter which candidate you were in favor of, the consensus was the same: let’s get this election over with so we can move on with our lives.

So November came and went, President Obama was reelected and America breathed a collective sigh of relief that we could turn on our televisions and watch the normal air freshener commercials for the next few years. Unfortunately for us, this break was short-lived and the 2016 attack ads have begun already.

The first one? Here’s the video:


This first ad was paid for by Karl Rove’s Super PAC, American Crossroads; shocking that Republicans are the first ones to fling dirt (insert lots and lots of sarcasm here). It’s not shocking, however, that it targets Hillary Clinton and uses the make-believe Benghazi cover-up to do so. I mean, Republicans can’t seem to figure out whom exactly their target is with the whole cover-up scheme but that’s neither here nor there. As we’ve learned, the right isn’t a big fan of factual evidence.

It is rather humorous that the ads have started three years before the election and at a time when nobody has actually thrown their hat into the race because, oh, I don’t know, the last election was only seven months ago. So, while the ad itself is funny and typical of the Republican propaganda machine, the bigger issue is will the 2016 election be dirtier than the 2012? How is that even possible, considering the magnitude of ugly we witnessed just last year?

The 2012 election was, to date, the most negative election in history. According to final tallies, more than 3 million ads of all types, costing more than $2 billion, were aired during the election cycle. Of those 3 million ads, per the Wesleyan Media Project, 70% were negative, a jump from 8% during the 2012 election. This is, in part, due to the Citizens United ruling that made it easier for outside groups to raise and spend money on campaign ads. For instance, the majority of advertising for Santorum, Romney, Huntsman, and Gingrich were paid for by Super PACS, according to the Wesleyan Media Project. Furthermore, Super PACS spent more money on advertising, as a whole, than any of the candidates for president for the first time in history.

Now here we are in 2013, three whole years before the next presidential election, and the Super PAC-sponsored attack ads have already started. That has to be a record; I don’t think I’ve ever seen an attack ad THREE years before an election. Leave it to the Republican Party to drop their big fat elephant right on top of our serenity.

The Supreme Court’s Citizens United ruling has without a doubt changed the climate of elections and not for the better. If we are already seeing attack ads for an election that is three years away what does that mean for the 2016 election? I think we all better take our umbrellas out and prepare ourselves for the shit storm that is about to hit. Of course, the first person on the hit list is Hillary Clinton because she is who the Republican Party fears the most: an intelligent, powerful Liberal woman. I would like to say that I’m surprised the Benghazi tinfoil hat cover-up conspiracy theory is the first of what promises to be a long list of mud thrown at Clinton but I’m not. I suppose the only thing that really surprises me is the audacity of the party to spring it on us so soon.

I wonder if they have even taken into consideration that ads tend to be more effective when they are shown right before the election. Unless their strategy is to burn the public out way before then, I’m not sure what they’re thinking. Of course, it seems that conservatives rarely think about the impact of their actions. Hopefully the Democrats have a bit more commonsense and will just let the Republican Party prematurely annoy America.

I’m going to go grab a bowl of popcorn and watch them make fools of themselves.