Ignoring GOP’s Oil Sponsored Propaganda, Electric Car Industry Reaches Amazing Milestone (VIDEO)


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The rise of the electric car has been dramatic, with 1% of all cars on US roads running on electricity since their commercial introduction in 1997. And leading the way for all of this excitement is Tesla Motors. And now, the company has just demonstrated technology addressing the largest criticism for electric vehicles, the time needed to charge the battery.

See for yourself here:

The idea of swapping battery packs out is not a new one. Better Place opened their doors years ago to much fanfare, but inevitable bankruptcy as they pushed to expand too quickly, before they had secured their customer base. Conversely, Tesla has been securing their customer base, with very motivated and loyal customers, and is introducing more services with which to service those customers. This new innovation (due to arrive at Tesla Supercharger stations within the next few years) is a move which reshapes the landscape, and brings other moves by the electric vehicle manufacturer into better focus.

When Tesla introduced their Supercharger stations across the US, initially it looked like a gross mis-step for the company. However, this new service makes the reasoning for the Tesla-only stations more clear. As just electric vehicle charging stations, where you plug-in your vehicle for a half hour, limiting it to just Tesla vehicles could hurt the growth of electric vehicles in general, limiting access to charging options for competition while not giving a compelling enough advantage for its own solution. Instead, Tesla has commoditized its technology, licensing it to competitors who now also can make use of Tesla’s recharging technology.

And now here comes another big innovation, the 90 second battery swap, also tied to these Supercharger stations. If this will also work for the vehicles using licensed technology, Tesla may have just cracked the secret for electric vehicle acceptance in the US. Now an electric vehicle can go from empty to full charge in less time, and less effort, than gasoline vehicles. Combined with the lower cost of general maintenance for electric vehicles in general, with only the battery system being of a significant cost, electric vehicles are poised to make a major impact on this nations roads, and in the oil companies pocketbooks.

For decades, major oil companies have sunk billions fighting against electric vehicles on US roads. With heavy industry lobbying by the Western States Petroleum Association, Chevron managed to take control over Ovonics, Inc, the nations largest supplier of electric vehicle batteries, and then began suing against electric and hybrid auto manufacturers. Tesla, by their use of Lithium Ion batteries, avoided the patents on battery technology which Chevron controlled for close to a decade. Having lost control over the electric vehicle market, due to Tesla’s innovation and their own patented technologies, Chevron sold the company in 2012 to BASF.

Supporting the oil industry have been career Republicans, who have attempted to block the sale of the electric vehicle in several states. Even New York has a bill in the works, sponsored by Republican Lee Zeldin specifically targeting Tesla Motors and their electric vehicles. In response, Tesla Motors has been engaging in a campaign against these anti-competition laws specifically targeting them.

Many conservative spokespeople have for years ridiculed electric vehicles. Even in the presidential debates last year, we found GOP nominee Mitt Romney classifying Tesla Motors as a “failed company,” a statement which came back to haunt him when Tesla Motors repaid its government loans last month. Despite the facts, the GOP leadership has been on a witch hunt to discredit the electric car for their fossil fuel masters, engaging in politically motivated house committee hearings which did little beyond give the GOP leadership a chance to try and put the electric car in its place, a task which they failed in.

This new technology opens up a huge opportunity for Tesla Motors. While the cost for this service is currently given as $60-$80 per battery swap, this is price competitive against the cost of gas at the pump, especially when you take into account that the battery can be recharged in under 30 minutes at a Supercharger station. In addition, as newer, higher-density batteries are introduced, the older batteries are seamlessly replaced, giving new life to older vehicles. Tesla’s focus on innovation, and long-term vision, is truly paying off.

Whatever the future may bring, one thing is for certain, Tesla Motors has established itself as an innovator with a plan for the future. Perhaps your next car will be a Tesla.