Republican Rebranding, Built On Denying Women’s Rights, Is Somehow Not Impressing Women

US women are NOT impressed with the GOP's "Rebranding."

The GOP’s “rebranding” for midterms, but American women are NOT impressed. Maybe that’s because their platform sucks for women and the people they love. Meme by Elisabeth Parker for Addicting Info.

In perhaps the least surprising study ever published, the National Journal and United Technologies released a poll this week showing that Republican attempts at rebranding their party are failing. Especially when it comes to women. The GOP’s attempts to counter their alleged “war on women” and convince voters that the GOP is on their side have not worked in the slightest.

Across the board, men of all age and education groups were more likely than women to respond that Republicans are “closer to representing [their] views.”

After being wholly convinced of an easy win in 2012, the Republican Party fell into a deep crisis upon Obama’s reelection. Key leaders suddenly realized that their party was out-of-step with the American people, and strategists announced the need for intense “rebranding.” The National Journal‘s study, however, found that nearly half of Americans say there is no difference between the Republicans of 2012 and the party today: of those polled, 46% see no change. More than half of both Democrats and Independents said that the GOP was further away from their views or unchanged from 2012. Across the board, US men of all age and education groups were more likely than US women to respond that Republicans are “closer to representing [their] views,” though even that margin is slight. Of those who responded that the Republican Party had moved further from representing them, 52% claim it is because of their increased conservatism.

Surprise! Women respond more negatively to the GOP than men

The most negative responses came from women, primarily women under the age of 50. 52% of women under the age of 50 see no change in the party, while a whopping 29% believe that the party has moved even further away from representing their views. The numbers skyrocket in college-educated white women, 45% of whom declared that the party has moved further away from their values, with 36% of that demographic responding that the GOP remains unchanged. Even the most positive response is unsettling: the highest percentage of women to say the GOP reflects their views better than in 2012 was women over 50, with a remarkably low 17%. Only 14% of women overall think that Republican “rebranding” has moved the party closer to representing their interests.

Back in March, top Republican strategist Steve Schmidt explained that “any organization where women are not at the table” is an organization that is “deficient.” Despite seemingly understanding the need to appeal more to women, the GOP has done little in the way of actually changing their policies or tactics to accomplish this goal.

Women also hate that “mansplaining” about rape thing

Instead, the Republican Party has renewed its commitment to fighting marriage equality, completely alienating LGBTQ women from the GOP’s platform. Their continued ignorance on rape, which ranges from conflating rape kits with abortions, declaring the children of rape a “gift from God,” and explaining that some women “rape so easy,” ensures that the majority of female voters feel unwelcome in or disgusted by the Republican Party. Exit polls from the 2012 election showed that women were increasingly unlikely to vote for Romney on account of his attacks on women’s healthcare, and the continued attempts to defund or otherwise block access to safe and Constitutionally-protected medical procedures and prescriptions throughout the country has only pushed the Republicans further to the right. Even this week, as Anita Perry called abortion a “woman’s right” and garnered praise from both sides of the political aisle, her husband Governor Rick Perry was quick to mansplain that she had misspoken and doesn’t really believe what she thinks she does.

Good luck with your “rebranding,” GOP

Given the completely static rate of change, perhaps the Republican understanding of the term “rebranding” is on par with their comprehension of rape? With Republican Congressional approval at an all-time low of 17% and nearly half of the nation saying that they primarily blame the GOP’s infantile tactics for the current shutdown, it seems that the “rebranding” of the GOP has served only to attract an increasingly more conservative and right-wing contingent of supporters who were already card-carrying Republicans to begin with, while alienating large portions of the country and their own party. With just over one year left until midterm elections, it should be fun to watch the Republicans drift further into the deep end in the guise of change.