Krispy Kreme Apologizes After Coming Up With World’s Most Racist Ad Campaign (IMAGES)

The marketing team at a Krispy Creme outlet in Kingston Upon Hull, England had high hopes for their bright new promotional campaign.  After all, who on earth would want to miss “KKK Wednesday”?

As the Guardian reports:

“KKK Wednesdays was to be part of the doughnut shop’s half-term activities – a series of planned events for children during a week-long break from school.”


The team was so super-thrilled about Krispy Kreme Klub (a children’s doughnut decorating session), that they failed to factor in the unfortunate acronym that made their little doughnut club feel a bit like 1960’s Alabama. But the gaffe wasn’t missed by their customers, many of whom took to the twitter hashtag #KKKWednesday to make the point:


And just in case anyone is wondering if this is just a culture gap thing – no. As a resident of the UK, I can assure you that anyone with half a brain is well aware of the white supremacist KKK.

B007Krispy Kreme issued an unreserved apology and pulled the ad from the Hull location’s Facebook page.  However, it looks like it’s not just Hull that’s going to be binning some flyers. A Krispy Creme representative told the Hull Daily Mail:

“This was sent from head office, so it has been advertised at all the outlets.”

Damn you head office!

The representative was quick to confirm that children would still be welcome in store to the planned doughnut decorating activity on Wednesdays, but under a different name.

You have to wonder how Krispy Kreme’s marketing wonks failed to spot the issue with an event called “KKK Wednesdays”. How did this madness ever get past the brainstorming stage? Anyway, it’s probably fair to assume they’re paying for their negligence today. I don’t think anyone is going to be forgetting the shame of #KKKWednesday for some considerable time.

Featured Image via Twitter