Deli Owner Hangs White Pride Sign In Window, Promptly Goes Out Of Business

A New Jersey deli owner says he can’t afford to stay open after his big idea to put a “CeLeBRATe YOUR WHiTE HERiTAGE” (sic) sign in his window backfired. Rather than go out with a whimper, he’s taking a cue from Memories Pizza and begging conservatives to donate money to him.

Flemington’s Jim “Jimbo” Boggess spent February feeling left out that African Americans get a month honoring their heritage, so he decided to declare March “White History Month.” Using his deli shop as a pulpit, he hung a sign in the window on the first of the month announcing that — unbeknownst to the rest of the world — March would be a time to celebrate white people.

The sign created an immediate backlash and Boggess’ deli was inundated with angry calls and messages. For his part, Boggess seemed baffled by the whole thing. Speaking with NJ.com after five days of scandal, Boggess said it was just a misunderstanding:

“Boggess explained yesterday, ‘I love everybody, and everybody should celebrate what they are,’ and ‘I shouldn’t have to feel bad about being white….’

‘I never meant it to be a black/white thing. I only meant it to be a white thing.’ But some people ‘twisted the meaning’ of the sign…”

Needless to say, customers stopped showing up to Boggess’ shop. He eventually took down the sign, but the damage to his reputation was already done. Now, just a month and half later, Boggess says he’s essentially bankrupt.

Salivating at the sight of an anti-gay pizza shop getting close to a million dollars in just a few days (and all for simply saying they would hypothetically discriminate against gay people), Boggess set up his very own GoFundMe account, where he made a pitch to conservatives that he is another victim of political correctness gone amok.

“I don’t think I deserve this just because I wanted to be proud of being white and be able to celebrate my heritage like everyone else does. If you read this, please leave a comment and what state you’re from so I can see where my support is coming from.

Thank you for all the support and I WILL stay strong and hope to find a job.

Thank you
Jimbo Boggess”

It doesn’t appear as if Boggess will be the next big conservative pet project, though. As of writing this, his GoFundMe page has just $65 in donations. About one-third of that money comes from one guy who appears to be openly racist, commenting in part:

“Second this is the end result of a president, attorney general and media who constantly demonize whites and Christians while providing a free pass to the what is now the most damaging element of our society, specifically minorities who commit the vast majority of violent crime while endorsing a materialistic and selfish mindset.”

With friends like these, who needs enemies? Or customers?

Feature image via GoFundMe