A group of artists under an initiative called the Brandalism project have taken over Paris’s public advertising spaces. The group replaced 600 advertisements throughout the city with artwork that calls out heads of state and corporations that have been complicit in the destruction of the Earth’s climate. The action took place on Black Friday, what the group refers to as the “annual day of consumerist frenzy.” The action was done in order to protest the corporate takeover of COP 21, which is supposed to be a gathering intended to negotiate a global response to climate change.
“Despite the state of emergency banning any gathering, following the attacks of 13 November in Paris, [the] Brandalism project, conducted with Parisian activists, has placed throughout the city hundreds of unauthorized artwork[s]. These posters emphasize the links between advertising, consumerism, dependence on fossil fuels and climate change,” the group said in a statement.